SEO Tools: Pros and Cons
SEO Tools: Pros and Cons
One of the recent trends in a nowadays SEO is a tendency to try to not using automated SEO solutions. It is even said that using automated tools can harm your SEO stats. On the other hand, search engine optimization is a sphere where the volume of dull routine job is huge. Doing all of it yourself is much more complex and is a real waste of time. So in this review we will split different SEO software into groups basing on its purpose and will try to find which actions can be performed by hand indeed, and which ones are better to perform automatically.
1) Content creation. There are many applications that provide automatic synonymizing of any content. There are products that even claim to create human-readable site content generated 100% automatically. Obviously, until machines will begin to comprehend the sense of a text, they won’t be able to offer a more or less quality automated content. So this action should be performed 99% manually for now. Hire a good copywriter and create a good, unique content for your site, instead of putting those money into some “powerful” tool that does this automatically.
2) Gaining backlinks. This is the second crucial SEO task, though someone could name it the first. A quality link building requires you to examine hundreds of potential link partners and filtering only those sites that are highly related to your one, having a quality content and a trust rating at the same time. This task can be automated a little, since you don’t have to discover appropriate linking sites manually. Though, the final judgement still is upon you. It is you who should consider the quality of websites and judge their relevance to your niche. Finding link partners is merely 10% of the entire job. The rest is done manually.
3) Checking search engine rank. Generally, you use this to track your efforts – whether you’re doing fine, or your activity misses the goal. One of the biggest mistakes at this step is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Normally, you don’t need that amount. If your website isn’t located within the first 20-30 positions – nobody finds it anyway. So in a SEO practice it is better to limit web ranking checks with first 40-50 results. However, if there is a large volume of keywords to monitor, the process may still consume a large amount of time. And here is where an automatic tool is really needed! With an automated SERP checker you can save tons of hours comparing to what you would spend if did that by hand. However, you should only use search engine friendly software, to avoid potential issues with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Obtaining keyword synonyms related to your industry is another job that is automated with minimum efforts. And you are really cheating yourself thinking that you don’t need any of the automated tools over there. You can keep a bunch of time and lose virtually nothing. There are different methods of finding quality keywords and many of them can be dug through automatically.
To summarize the above, every SEO task needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still want you to work with your hands and your brain.
Tags: check search rankings, search engine position, seo software, web ranking